Tip of the Week: The Type of Client That I Serve


Hello! Once again, I’m Derek Merkler, a CERTIFIED FINANCIAL PLANNERTMProfessional and in today’s video, I want to share with you the type of client that I serve.

When I first started my business, I figured that I would help anyone that signed the dotted line. That was a big mistake!

I learned that some people want their advisor to be a scapegoat.  Others want a stock picker.

Others want someone who can predict market tops and bottoms… or predict the specific date that a recession will start.  The smartest people in the world with access to all of the data in the world can’t get that right! Why would I think that I can do better?

I remember meeting with one person who said “I have this investment where I get a guaranteed 10% return every year.  What do you have that will do better?”  After asking more questions, I realized that this “guaranteed investment return,” which came from illiquid real estate investments in Texas, was an illusion.

Meetings like that, along with some early clients that wanted to fight against my recommendations, help clarify in my mind the specific type of veteran that I want as a client.

These aren’t people who are going to brag at a cocktail party that they bought bitcoin… or gold right before it started going up.  Or that they need to show up at that party with the most expensive car.  Or that they KNOW for sure that an inverted yield curve will bring about a recession.

Those types of games are a waste of time and a distraction from the truly important aspects of financial planning: establishing a sound financial foundation and then saving and investing consistently in an investment portfolio that fits the PLAN.

It’s amazing how people will spend so much time debating the best way to invest $50 per month but won’t put any effort toward investing $500 per month instead.  Or debate fund choices within their TSP or 401k but won’t contribute enough to receive the employer match.

So, what type of person are you?

If you want an investment guru or someone who will promise higher returns with no risk, then we won’t be working together.

But if you are a military veteran who wants help organizing and focusing your finances and to develop your financial plan around building long-term wealth so that you can live your best life, send me a message.

Thanks for watching!


Thanks for watching!

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Remember, the topics discussed in this video are for informational purposes only and that past results do not guarantee future performance. If you would like to discuss your financial situation, please email me at Derek.Merkler@Parsonex.com. 

Advisory services offered through Parsonex Advisory Services, Inc., 8310 S.Valley Hwy, Suite 110, Englewood, CO 80112. 303-662-8700.



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